編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-415-c07 | Levendary Cafe: The China Challenge Chinese | Christopher A. Bartlett and Arar Han | Competitive strategy | Seminar on Business Case Study( 305928001 ) |
2 | 9-710-C11 | ZARA: Fast Fashion, Chinese Version | Pankaj Ghemawat;Jose Luis Nueno | Competitive strategy | Seminar on Business Case Study( 305928001 ) |
3 | 9-504-063 | Real Madrid Club de Futbol | Quelch, John A.;Nueno Iniesta, Jose Luis;Knoop, Carin-Isabel | Marketing | Seminar on Business Case Study( 305928001 ) |
4 | 9-673-057 | Benihana of Tokyo | Sasser, W. Earl, Jr.;Klug, John R. | Service management | Seminar on Business Case Study( 305928001 ) |
5 | 9-198-009 | Bausch & Lomb, Inc.: Pressure to Perform | Simons, Robert;Sapir, Alex C.;Reinbergs, Indra | Other | Seminar on Business Case Study( 305928001 ) |
6 | 9-498-054 | Rob Parson at Morgan Stanley (A) | Burton, M. Diane | Other | Seminar on Business Case Study( 305928001 ) |
7 | 9-709-469 | Zopa: The Power of Peer-to-Peer Lending | Piskorski, Mikolaj Jan;Fernandez-Mateo, Isabel;Chen, David | Other | Seminar on Business Case Study( 305928001 ) |
8 | 9-710-C01 | ALIBABA'S TAOBAO (A), CHINESE VERSION | | Other | Seminar on Business Case Study( 305928001 ) |
9 | 9-711-020 | Patagonia | Reinhardt, Forest L.;Casadesus-Masanell, Ramon;Kim, Hyun Jin | Other | Seminar on Business Case Study( 305928001 ) |